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幸福生活开村播丨60岁“触网”晚?迁安三姐给答案_我的网站
一 | Berlin, Oct 13 (UNI) As Germany battles the energy crisis, the government, in line with the leading economic institutes, expects an economic contraction of 0.4 per cent in 2023 and says that the country could slide into recession next year.
"This severe energy crisis threatens to become an economic and, in conjunction with it, a social crisis," Minister for Economic Affairs Robert Habeck said at a press conference here on Wednesday.
In its spring forecast, the German government had still projected growth of 2.5 per cent for next year.
The measures taken by the government to address the energy crisis have worked "no matter how serious and depressing these figures are," Habeck stressed.
A "significantly sharper" economic decline has been forecast, he added, for a worst-case scenario that includes a freeze of Russian gas supplies.
At the beginning of September, gas supplies through the important Nord Stream 1 pipeline to Germany were completely halted after being suspended several times previously for maintenance work.
To ensure heating supply this winter, the authorities have accelerated the filling of the country's gas storages. According to the government's legal targets, gas storage facilities should be at least 95 percent full by Nov. 1. This target, Habeck said, has now almost been reached.
Driven by soaring energy prices, inflation in Germany has risen steadily since the start of the Russia-Ukraine conflict, reaching record levels of 10 per cent in September, according to preliminary figures issued by the Federal Statistical Office (Destatis).
To cushion the impact of high inflation, the government has already presented relief measures, which include short-term financial support to residents faced with steep heating bills and increased welfare payments. It also announced a "protective umbrella" of up to 200 billion euros (194 billion US dollars) to stabilize the economy.
As a result of the measures, inflation would drop to 7 per cent next year instead of rising further as predicted by the economic institutes earlier, Habeck said. "These packages will have an impact, also to curb inflation."
However, companies have warned that "weak investment" is reducing the country's growth potential. This increases the risk that the German economy would "lose ground in global competition," the Federation of German Industries said on Wednesday.
"Of course, we need the full financial power of the state to maintain the substance of our economy and jobs," Habeck said, promising to "quickly implement" the gas and electricity price brakes.
UNI/XINHUA PRT。
二 | 8月13日上午，雨刚停，唐山迁安五重安镇的桃园里，枝叶被洗得发亮，黄澄澄的油桃挂着水珠，格外鲜灵。沈秀华踩着湿漉漉的田埂走进桃林，麻利地摘桃子、布场景、架手机——新一天的直播开始了。
三 | 熟悉沈秀华的人都叫她“三姐”。
四 | 这个称呼在迁安种地的、做买卖的人群里叫了二十多年。2000年，她开始在菜市场租摊位，一杆秤、一筐菜，“那时候就是最传统的模式，一秤一秤地卖。”沈秀华说。做着做着，她慢慢觉出不对劲——光靠四处收货，货源东拼西凑，品质时好时坏，没法稳定把控。
五 | 2005年，她一咬牙建了加工厂，注册了品牌“乡伊香”，开始自己从种到收一点点抓起来。产业链串起来了，她也成了当地小有名气的“老把式”。
沈秀华正在和桃农一起直播。
六 | 长城网·冀云客户端记者 邢丁 摄真正让她动了“触网”心思的，是让她深有体会的“卡点”——“农民种出来的东西销路单一，城里的消费者需求越来越多元化。”沈秀华说，近几年，随着直播和短视频迅速发展，她看到了希望。2025年，她开始用直播搭桥，一头连地头，一头连餐桌。可一个快六十的人学直播，谈何容易。“没有专业人员，没有剪辑，没有文案，什么都得自己学。”她说，“一场直播下来就几个人看，全场只有几十的浏览量。学完就忘，天天拿笔写，本不离手，写完了记，记完了再跟大家分享。”就这么一点点来。如今，沈秀华的直播间最高进房人数达到了两三万，成交量也节节攀升。
沈秀华正在拍摄短视频。
七 | 沈秀华心里又琢磨上了另一件事——怎么让大伙儿都动起来。她尝试着推行“全员IP”：门店销售拍门店，车间工人拍车间，办公室人员拍管理日常。员工们的镜头里没有花哨编排，都是真实场景——空心挂面29道工序的手工制作、五重安镇桃园的现摘现发、板栗从枝头到包装的全过程。“没有滤镜，没有剧本，消费者看得见、信得过，下单就更踏实。”沈秀华说。
桃农正在摘桃。长城网·冀云客户端记者 邢丁 摄助农直播让她找到了新的价值。
八 | 一场京白梨助农直播，两小时卖出近3万斤——那是传统模式几个月的销量。“从此我特别有信心。”她先后为太平庄尚庄村助销京白梨、为阎家店镇隔滦河村板栗带货，一场直播就能消化过去费时费力的线下销量。渐渐的，找上门的人越来越多。“现在不少家庭农场、各村的负责人都来找我，想学电商直播，想让我帮他们卖村里的特色产品。”沈秀华说，“不管谁来找，我都乐意搭把手，只要能多给乡亲们拓宽一条销路。”
沈秀华直播画面。
九 | 长城网·冀云客户端记者 邢丁 摄在村播这条路上，三姐感受到的不只是个人的变化，更是整个迁安农村电商大环境的悄然改变。
十 | 近年来，迁安大力实施县域商业体系建设，搭建起“1+17+405”农产品现代流通体系，县乡村商业网络和物流配送实现了全覆盖。市里还专门组织了“百村带货·千人直播·万人触网”电商培训会，手把手教农户学直播、做电商。三姐也被请去讲过课，底下坐着不少比她年纪还大的老农人，一笔一划记笔记的模样，让她格外动容。“政府搭了这么好的台，我们更得把戏唱好。”沈秀华说。桃园里，她又打开手机镜头：“幸福生活开村播，咱村的精彩自己播！我是三姐，我在迁安，我为家乡农产品代言。”屏幕那头，订单提示正一个接一个亮起来。总策划：郭新耀 王悦路 文 炜 张丽荣总监制：王丽平 贾海丽统 筹：张光明 冀 伟编 导：徐倩文 字：徐倩摄 像：邢丁后 期：杜宇昕 海 报：杜宇昕省农业农村厅中国乡村振兴杂志社长城新媒体集团联合出品鸣谢迁安市委宣传部迁安市融媒体中心。
十一 |
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